Since 2006 I've worked in the digital product design space in various roles. They've included Graphic Designer, Web Designer, Frontend Developer, UX/UI Designer, Software Designer, and Experience Designer but in the end they all share a common goal – To deliver positive outcomes for people and businesses through software and services.
As a versatile designer I have no strict workflow and instead, adapt design strategies to the business conditions before me as well as applying different skills and design tools as required. My days often look very different depending on whether I'm doing research, sketching, wireframing, prototyping, coding, or even raising awareness about the value of design to set the stage for more ambitious innovation.
I've worked at SimCorp on their Client Reporting offering and recently branched out into other areas of their business such as Investment Performance, Ordering and Accounting.
In 2022 I was driving advocacy in favour of a company-wide Design System to support a cohesive ecosystem of software, increase engineering efficiency and decrease time to market. During the year I also attended online conferences to learn more about the intersection of Design and Business.
For the year ahead I hope to sharpen the UX skills I have already and continue to provide thought provoking design solutions to researched problems that benefit people across the entire value chain.
I've worked at SimCorp on their Client Communications and Reporting Automation offering. This involved designing the User Experience for their cloud based Digital Engagement Platform that investor users are able to access on-the-go. This work has helped raise awareness about the value of design and set the stage for more ambitious innovation because it was their first cloud native web application built using modern architecture.
Recently, I've branched out into other areas of the business such as Accounting & Investment Operations. In addition to this I've been driving advocacy in favour of a company-wide Design System to support a cohesive ecosystem of software, increase engineering efficiency and decrease time to market when developing new features and applications.
I worked at GAIN Capital within the Customer Experience team as a Web & UI Designer on their City Index and Finspreads brand products.
Using customer journey maps my role was to document the existing Customer Experience across both their responsive websites and native apps and develop alternative solutions to provide a better service for their customers, and in turn increase share of wallet. During this time I worked with product managers to factor new solutions into their backlogs, developers during implementation, content teams, external UX agencies to conduct A/B tests and marketing to track and analyse conversions.
At this agency, Integrated Medhealth Communication (IMC) I worked within the Design & Digital team on projects within pharmaceutical, biotech and medical device industries.
My focus on the team was creative and interactive solutions for customer engagement and education for their client AstraZeneca. Using the latest web based technologies I designed and developed content and educational SCORM compliant tools for HCPs and Thought Leaders. As well as this, I developed a number of conference portals, HTML newsletters and interactive voting apps to use at live in-person conferences.
At Ahead4 I met with customers across their client base to identify their needs for a range of different projects including static, CMS, and eCommerce websites as well as custom written web applications.
As part of a small team my role included Digital Design and Frontend Development and occasionally some PHP/MySQL tasks. During both the design and development phases of a project I was available as the point of contact for our customers and managed the inflow and outflow of projects to be completed by our team.
On a daily basis I managed domain registration, hosting, DNS, databases, SEO and email.
Links to my professional pages, as well as my personal Instagram: